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The pricing on your subscription tiers is far beyond what most people can reasonably afford. Xtra was already expensive, but the new Edge pricing is on another level entirely. How does $150 per month or $330 per quarter on sale, and $350 per month or $770 per quarter regular price, make sense?
To put that into perspective:
• Paying monthly comes out to $1,800 per year on sale or $4,200 per year at regular price.
• Paying quarterly still totals $1,320 per year on sale or $3,080 per year at regular price.
For comparison, Grindr stock closed at $16.06. Someone could buy 100 shares of Grindr for life for $1,606 — which is still cheaper than one year of Edge at the “sale” monthly rate.
These prices exceed many people’s insurance premiums, car payments, and even some rent or mortgage costs. I doubt most Grindr employees could comfortably afford these subscription levels. With so many people struggling to keep a roof over their head, put gas in their car, and buy groceries, this pricing feels completely disconnected from real-world economic conditions.
Please reevaluate your pricing strategy. Your marketing and pricing teams need a reality check on what users can actually afford while staying profitable.