Lower your prices and expand features
Your pricing for paid subscriptions are way too high! The intermediate plus plan is barely worth considering at any price as the real good features don’t kick in until the unlimited level and that is so pricy that it’s a wonder whether you wouldn’t have a much better profitability with pricing that increases demand enough to entice much more paid usage and more equitably distribute access to premium features across your user population. The recent addition of a la carte feature options is not any better as it is even more expensive proportionally and a total ripoff. I can’t imagine many users are buying these micro access products that are so perishable one would be better dumping the same cash into a casino app and at least having some chance of successful outcome in the final payoff. One hour of a single feature like the “looking now” option can’t increase likelihood of securing a new connection by more than fractional percentage points. No wonder sniffles and other competition are growing so exponentially