I have been paying for unlimited for several years. The main reason is because I HATE ads. I also feel that services like Grindr should be paid for so that we can get better quality service. This new Edge feature is over the top and ridiculously expensive. I'm not desperate enough to pay that outrageous amount to unlock AI features that should already be available to me because I pay for Grindr. Having Madonna forced on me is also annoying. I'm not a fan of hers. I have zero interest in her. I should be able to opt out. She was impossible to banish from my screen!