It appears the business plan is to simply harass your user base to pay for service, not the ethical way and certainly not efficient. For every sub gained you have lost many more who have succumbed to the insanity of waiting for then clicking close x boxes on adverts. Some up to 4 or 5 clicks per ad.

Converting sane horny would be customers to insane horny and very frustrated wrecks surely isn’t an award winning, profit maximising strategy. The tactic of let’s pee people off so much that they pay us for the privilege of not seeing ads is something I’d expect from certain parts of 3rd world countries (yes Nigeria I’m looking at you).

Why not just clean up your ad interface, Allow for the ad to play for 5 to ten seconds then 1 click and gone THEN UNDER NO CIRCUMSTANCES DO YOU HIT THE CUSTOMER WITH ANOTHER AD BEFORE THEY HAVE EVEN FINISHED LETTING OUT THEIR RELIF SIGH. It’s like a combo sucker punch that makes you wanna punch a kid (that’s a joke btw), no sane person does that, but isn’t that the point?

Instead let your potential customer get a few minutes respite and enjoy what your site/app offers.

Ad revenue is important to the business and we recognise this but less is better sometimes and I think this is not in contention with Grindr. You can still make money, you just don’t have to spam fricken King Shot us like the Bowmaster of Helmsdeep. If your customer hasn’t clicked to purchase a brand spanking new copy of whatever trash Gatcha game your ads are promoting in 5 seconds, he ain’t ever going to.

I challenge you to make ads great again using some or all points made and you’ll have far more potential customers buying your premiums. But what do I know other than you ain’t getting a penny from me while you make my stay memorable for all the wrong reasons.

Yours

Big Dave of the UK (Ronny Pickering is my bitch)