Your ads are creating false notifications. This appears to be a deceptive and deceitful marketing tactic to strong arm into paying the overpriced fees for XTRA and unlimited. Also, using users profile photos as ads in the grid taking up a space that would be for a human (though let’s be honest 90% of the profiles are fake and Grindr does nothing to combat them as it increases the appearance of a popular app with a falsely inflated user count)