Launching a startup is an exciting yet challenging journey. In the rush of building your product, attracting customers, and fine-tuning your business model, it’s easy to overlook one seemingly minor detail: customer support. Many new founders ask themselves whether it’s necessary to reach out to support services, either from software tools they use or from external advisors. The answer is a clear “yes”—and here’s why.

When you’re building something new, time is your most valuable resource. Every technical issue, unclear feature, or unexpected roadblock can cost hours or even days. Contacting customer support can turn those lost hours into quick resolutions. Most modern software and service providers offer responsive, knowledgeable support teams that can guide you through problems far faster than you could by trial and error.

Beyond solving immediate issues, customer support can often provide tips and best practices that aren’t obvious from manuals or tutorials. For example, they might recommend features you didn’t know existed, or workflow adjustments that make your operations more efficient.

Some founders hesitate to reach out because they worry it looks unprofessional or shows weakness. In reality, using available support is a sign of resourcefulness. Startups succeed when founders leverage every tool at their disposal, and support teams exist precisely to help you get the most from the services you’re paying for.

Finally, early communication with support teams builds relationships. As your startup grows, having a friendly, informed contact within a service provider can be invaluable—especially if you ever face a critical issue that needs immediate attention.

In short, customer support is not just for emergencies. It’s a strategic resource. By reaching out early and often, you save time, learn faster, and strengthen your startup’s foundation. For a founder, that’s a winning habit.