I was digging into programmatic ads recently because our team kept throwing around buzzwords without really explaining how things work, and that’s how I stumbled into the whole RTB marketing https://en.trafficcardinal.com/post/real-time-bidding-rtb-in-marketing-what-it-is-and-why-it-matters . What clicked for me was the impression-by-impression logic — you’re not buying “space,” you’re reacting to a specific user at a specific moment. The breakdown of DSPs, SSPs, and exchanges finally helped me visualize who talks to whom in that split second auction. I also liked how they compared RTB to traditional media buying, because it made it obvious how much budget used to be wasted on blind placements. The examples with display, mobile, and even CTV made it feel practical, not theoretical. After reading it, I realized why our past campaigns felt rigid — we weren’t optimizing in real time, just hoping the setup worked.