Common Grindr be ever changing in this market! Use the think tank of resources that you have, and channel it into innovative ways to better your app instead of capitalizing financially from the advertisers and then double dipping by. Charging members to have the ability to minimize how many ads they see or not see them at all. That is a petty way to build and run a successful business. You are playing with penny's, instead of fistfuls of well deserved cash! With the proper direction your app could explode well beyond what ever you imagined. Create new avenues for how people match, grow the platform for actual dating rather than just a quick fuck. Most people I talk to, like myself only do it out of desperation or boredom! Be wise there is a HUGE void in the gay market! And let me tell you, saying Grindr out loud in public is shameful. That’s sad. Is that the reputation you want to plant your flag on? I don’t pay for your premium service anymore, because why would I pay to see people farther away from me, when I’m just looking to get a nutt, and there is someone just a couple blocks away. Think about it. It doesn’t make any sense. Your strategy is foul able on so many levels it’s comical. I challenge you in 2025 to be Innovative and transform into something the gay community can be proud of, not ashamed of using. Right now your worth is about as much as the cum spot left on the porn booths floor. Cheers, Steve