Judging by all the negative comments and product deterioration over the last few months, it's clear that Grindr has lost its way. In fact, when you read the following ad for Grindr Unlimited, it's clear that the app just cares about making money from elite users in the 1%, not the rest of us:

"Your weekend is booked: you’ve got dinner with clients in an hour, drinks with friends after, and a flight to Hong Kong in the morning. When it comes to your Grinding, every minute counts, and you can’t afford to waste time—or have your clients see you in the grid during dessert. Introducing Grindr Unlimited, the most convenient and discreet Grindr experience ever, offering our most exclusive features..."

So I guess it's all about being a Wolf of Wall Street or American Psycho? With 'clients'? WTAF? This is such a joke and makes all the content from its safety guidelines ("Grindr for Equality works toward a world that is safe, just, and inclusive for people of all sexual orientations and gender identities") feel like insincere wokewashing.

I get that all apps need to make money but there's a way to do it without annoying users. Just look at great apps like Duolingo, where the ads don't interrupt the learning experience and where it's still possible to learn a lot from the free tier. Meanwhile, the paid pier is reasonably priced (even cheaper than Grindr and definitely a much better use for your time).

Please go back to your roots because it's only a matter of time before someone comes up with an alternative and people jump ship.