After paying an outrageous price to have an "Unlimited" account, the very LAST thing I should see is an ad. The funny thing is, the fees are only the icing on the cake. Grindr is just too greedy to just blatantly overcharge for the app so they decided to further show how little they care by selling its users exact location data, down to the neighborhood. Our private information is sold to Campaign Organizations and large Cooperations to give them the ability to create Geo-Targeted AD's and AD Campaigns. This gentleman says it best;

“We are one of the first applications to actively sell mobile advertising in such a direct and strategic way. Utilizing the tools we have, including Google Maps API, has allowed us to grow at a much faster pace than we anticipated.”

– Steve Levin, Head of Global Sales, Grindr