Audience specific ads
Given what Grindr is (an app for men and trans to find and meet other men and trans) I find it odd the amount of ads I’m served to meet hot women, download an all to build sexy anime girls or download a game to help an ugly girl be pretty so some straight guy acknowledges her.
It seems a little deaf to the audience and lazy on the advertiser to not push the same product with a gay marketing narrative.
I find it such a strange choice to allow these sexuality specific ads to exist in this place.
Other game and entertainment ads are general enough that (while annoying) make sense for the audience.
3
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Matthew Gaffney
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EB commented
Audience specific ads? Yes
Being an app for trans? No