Grindr App Itself for missing a trick...see part of my idea / concept below
Grindr (Gay Facebook as known by us UK Queens) clearly has been focusing on one thing and one thing only, which it does well but also helps facilitates in destroying too.
Grindr is the white pages app to get some dick, and to get it now. Thats exactly how everyone uses it, its why everyone returns to it. For some Unlimited or xtra help those to spy on people or too not get caught themselves. The directors of Grindr I imagine believe their doing great but what you should be doing you haven't yet done.
The App needs a complete overhaul. It needs to be thrown out and burnt.
The current app helps get dick, and maybe a bf. But whilst one of those in a couple is faithful the other could use grindr unlimited and be unfaithful therefore creating a circle of distube and upset amongst the gay community.
Profiles should have a mandatory verified face picture as there profile photo. Blank profiles, are always sneaky people who to be honest if i ran the company i wouldn't want them in my business.
The company need to avoid the incognito options, as this promotes unfaithful interactions, instead it should be supporting couples (They are the Joint income to spend !)
Similar to Scruff, Grindr should have Tabs for Nearby, Travel, Community & Store
Nearby (as normal), Travel Listing all worldwide and Local events parties bath houses travel options and hotels. (I know when planning my wedding only 23 countries in the world allow gay marriage and recognise it!) The Travel option not only helps other countries in becoming more open and accepting, but this option you can sell advertisements spaces for and track transactions to earn commission from.
The Store, (2 mins ago i discovered you had a grindr shop and I have used grindr on off for 12 years maybe more and NEVER knew this!!) So a Store presence on the App is a must with good kinky sexy items to wear. The stock you have I wouldn't dress my dead nan in...look at the website Vocla or clone zone for ideas. Use pictures of Sexy Models, porn stars get the men dripping!!
Sales from this, would see a 4x revenue over all of your subscriptions.
The community tab, would be be there to help anyone either obtain help and advise from an AI Bot and offer links to local regional charities and government helpdesks ( This would show Grindr helping those in a crisis!!! Think of the promo for that !!)
By getting rid of the Incognito, and blank profiles you will help the gay community from the heartbreaks, and instead you would be the ambassadors in developing meaningful connections that are sustainable.
I have many more money making ideas.....maybe you should employ me :-)
Happy to discuss further.
Hope to hear your feedback soon x