Please, trying to get someone to pay $29/momth (or something) for XTRA, make it available to purchase individual features that they want. In MY case, I prefer non-screenshottable photos and multiple albums over the advanced filters. I promise, I’d much, MUCH rather pay 2.99/momth for hidden pictures over that horrible $39/month xtra subscription. Im a senior vp of marketing on a daily basis (fortune 5 company). Making that subscription number look smaller (and not by the week, (golds gym suffered from this), offer maybe $10/month for hidden pics and (unlimited hidden pics and erasable addresses) this is SIMPLE privacy.

TLDR: big numbers for subscribers are scary, make it à la cart for a customized experience