Maybe don't make the Madonna ad look like an actual online profile?
Also, maybe don't make the ad autoplay audio that basically explains to the people around you that you are, in fact, on grindr trolling for ass. I'm openly gay, but I don't necessarily want random people I'm standing in line to know I'm currently trying to fuck someone. I know you people are astoundingly stupid and out of touch, but this is new level of completely screwing the product in order to make a quick buck.
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