I realize that development is expected and ads bring money, but I would suggest that the app take a look back to early times, when it was simple. Now that the users have transformed and adjusted to Grindr norms and learned their tricks and fakes around things, go back to your roots and say "what made us great?". The companies that become over-developed, chase trends or sell out to too many income streams become irrelevant faster. The basics and keeping it somewhat raw can extend a brand's longevity beyond the competition. I was a paying member from nearly day one, until the big booty profiles slammed the app this year. Now, as non-paying, it is such a pain in my ass to play whack-a-mole w the ads just to get through to limited profiles near me (who I'm tired of) and then be asked to pay for more options. No thanks, a cup of coffee and beating off sounds a whole lot better. Logoff!