If ads are required to fund grindr, the current obtrusive, irrelevant full page ads will ultimately lead to the app’s demise. You need to partner with local LGBTQ+ organisations, events and companies to integrate a discrete ads stream, or banner in a way which does not interfere with the user experience, and advertises things which may actually be relevant. For example, a local movie showing, local pride event, health supplements, gym memberships, activities, lgbt+ sponsored companies etc. This should provide more revenue to increase free features, decrease the cost of paid features and promote communities, rather than just annoying users with full page unskippable ads for weird game apps.