The subscription cost has been too much for a long time now. These additional features behind a paywall has me seriously considering to only use your competitor after being a regular user of your platform for nearly a decade. Instead of milking every dime my maximizing the revenue from each individual user, you should be trying to grow your subscriber base by building value in the product. Ive watched grindr become more and more segmented by paywalls and the subscription cost has more than doubled. Ive already been using your competitor concurrently and am very close to shutting down my account and never paying you another dime. Your greed is going to kill the goose that laid the golden egg.