Paid “Tap History” is low-quality and guarantees nobody sees taps. Why use them now?
Tonight I logged in to check my taps after I was out and about only to find they are now all blurred (even the latest one) as if they were as interesting to see as views. While I’d pay to see views, I’d never pay to see taps. They are very low quality and 90% of them are spammed from the same guys I don’t like and you couldn’t force me to like without it being rape. Today, sending taps are effectively sending messages into a void that the recipient will likely never see. It’s almost pointless now.
I would like to preface this with the fact that I subscribe to XTRA on occasion and unsubscribe when I encounter job instability or a shift in priorities from worrying about men- because sometimes it just does not matter. Historically speaking, I don’t subscribe to dating apps for more than a few months at a time, so aiming for 100% subscription retention rates is unrealistic
I get this is a persuasion to subscribe to XTRA, correct? Was it an extra feature or something that was free for several years? I would respect the cash grab if it meant putting in work making an extra feature that’s actually good, serves a common need and adds to the value of Grindr. However, “tap history” feels like selling me garbage. A slap in the face. The interactions were already low-quality in the first place. I send them as, “you probably won’t like me but I’m interested if you’re interested”, which feels as mutual and respectable as it gets.
Making this feature paid only decreases the likelihood I even send taps in the first place, because now THERE IS A 100% CHANCE users do not see taps I send, especially if the most recent tap is blurred and paywalled.
To the product managers of Grindr, you are basically killing off the “Tap” feature at this point, there is no reason to send them or even look at them because you just can’t.
TIP: If XTRA (or even Unlimited) came with more specific filters for my type and taste in men, there is a 100% chance I’d subscribe more often just to see more men that I’m more likely to be into. That would be incredibly helpful and I’d pay for such efficiency because it saves years of my life searching. But to kill off taps and put them behind a paywall is such a low for a product value proposition. Out of ideas to sell? Why has nobody thought about showing people on my grid I may have seen in public before I went home? Seriously, I’m not sure if the people trying to sell XTRA are thinking the right way here. I’m willing to give you guys money, but not for crap like “tap history”. Ugh.