I’ve been running a small business that specializes in custom cookie bags, bakery packaging, and food-safe labels for bakeries, cafés, and home bakers. When I first started, I focused mainly on creating high-quality, eco-friendly packaging, but over time, I realized how important it is to build a strong brand identity that connects with customers.

I recently shared our story on our About Us page (Custom Cookie Bags https://customcookiebags.com/about-us/), where I talk about how we started, our commitment to sustainable packaging, and why we love helping small bakeries elevate their branding. It got me thinking how much does an authentic story impact customer trust and loyalty?

For those of you who run businesses or personal brands, have you noticed a difference when you share more about your journey? Would love to hear your thoughts!