To sort the people in the right order.
The whole point is to identify the kind of people that are suitable as per the requirement. So if I can put a label on the a profile which categorises it as a Yes , No or Maybe or a colour code to be available for me as user to do the same with my own categorization of possibly a smoker or sober. It will over a period of time help me organise the potential friends/matches.
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socialmedia ps
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