I pay already, so I expect ZERO ADS, including ads from Grindr. Boost is a really bad idea which facilities the notion that "it's ok for users to cheat/jump to the front of the queue if Grindr can make money." Obviously based on the ever increasing volume of banner and popup ads, boost is not a financially successful idea, so Grindr is doubling down on the bad idea by advertising constantly to paid users rather than abandoning the bad idea. HONEST PEOPLE DO NOT LIKE CHEATERS. Grindr users (originating mainly from the N & S America, W & E Europe, and Australasia) might occasionally find using a ruler challenging, but are generally an honest lot who will find Boost at best distasteful and disrespectful and evaluate the incessant advertising similarly. Boost represents the failure of the operators and developers to grasp a fundamental cultural reality that might be somewhat different from their own experiences.