Scrap Xtra, introduce Ad-Free Basic subscription & lower prices
Recently Grindr deprecated the Viewed Me feature available in Xtra without any prior notice. This needs to be restored as Xtra is just not worth having without it.
Grindr is now purely a money grab as the free app is so badly hobbled by adverts that you can't escape from, so you try to force your customers to pay for Unlimited. Not on!
Reduce the price of both Xtra & Unlimited and more users would sign up.
I actually think Xtra should be removed altogether and have an Ad-Free Basic subscription and Unlimited only but at significantly REDUCED costs (UK based here so no idea how these would equate elsewhere) - my suggestions:
Ad-Free Basic £5.99 per month
Unlimited £12.99 per month (the current Xtra cost)
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Richard Dy commented
They now have basic pricing but still too expensive. Going ad free should be based on how much they earn on ad based free users.
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Anonymous commented
I AGREE: I’m Paying for ‘Xtra’ and getting NOTHING ‘extra’ for the price!
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Ian Stevenson commented
I am blocked from unlimited and xtra on profiles i.pay extra subscription for them