The ads suck
Half the time the X is intentionally difficult to click without clicking the ad. That may be fine but you clearly do not vet the ads and my phone has often warned of the links being dangerous. Other times they flat out don't work and I have to crash the app and reload it. Overall, though, PLEASE DO NOT PLAY ADVERTISEMENTS DIRECTED TOWARDS HETEROSEXUAL CISGENDER MEN. Clearly that isn't your target audience and while some may exist here or some may like them, I'm hoping they are a minority for once.