switching profile verbiage from “undetectable” to simply “untransmittable”
Ad resources are being spent, by grindr itself even, to educate the consumer base about what “undetectable” means, and I find that great. To me though, these resources do seem kinda nonperformative—like you’re telling us, but not exactly embracing it yourself. One thing that could be meaningful to the HIV+ Community you serve is to embrace that language you’re standing behind and change the status options to include “untransmittable” as the status instead of “undetectable.” To protect your company, you could have an extra screen pop up to ask them to verify that their status is in fact undetectable, but I think having untransmittable as the status itself might do quite a bit more work in making your education performative. It’s also more easily understood by those less educated when they finally see it on-profile.