Most users are probably atheists or where not, are most definitely not Christian fundamentalists taking the thing literally. I therefore am surprised and affronted that you accept bible advertising at all, but given you do, that you have not moderated the advertisement's language. "God needs you to have a bible on your phone"???? FFS! Can't you force those turkeys to alter their language to something like "Ever been interested in the bible? Get one on your phone". I would appreciate that. The bible traditionally does not like masturbators and fornicators so I am puzzled why you accept their money except as a cynical exercise, but it sure alters the tone of your site for the worse.