blackanadian
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I've noticed a problematic new ad format that makes skipping over the ad to continue using the app impossible. (I am running Android.)
The ad begins by showing one of several mobile games and requires you to watch for a certain amount of time. (I hate this, but whatever, I get you have to make your money). The problem is that after the time is up, the ad only shows one button, and that button takes you to the app store. Touching any part of the screen also takes you straight to the app store.
So every time an ad like this appears, I have to close the app and reopen it. Surely this is not how you want the user experience to be.